Privacy Notice

RTHabitat is operated by EVOLVE LEAP, which is responsible for the personal data processed through this website. We handle personal data in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

Company: EVOLVE LEAP
Registered business address: Room 301-1, Block B, Fu'an Technology Building, No. 013 Gaoxin South 1st Road, Gaoxin South Community, Yuehai Subdistrict, Nanshan District, Shenzhen, Guangdong, China
Phone: +86 13612876278
Email: support@rthabitat.com
Website: rthabitat.co.uk

We collect the following categories of personal data:

Information you provide to us

• Identity data: name, billing address, delivery address
• Contact data: email address, telephone number
• Transaction data: order details, payment information (we do not store full payment card details)
• Account data: username, password, order history
• Communication data: emails, chat messages, and customer service enquiries

Information we collect automatically

• Technical data: IP address, browser type, device information, operating system
• Usage data: pages visited, time spent on site, referring URLs
• Cookie data: information collected through cookies and similar technologies (see Section 7)

We use your personal data for the following purposes:

4.1 Soft Opt-in for Existing Customers

If you have previously purchased from us, we may send you marketing emails about similar products or services. This is permitted under PECR’s “soft opt-in” rules, provided that:

• We obtained your contact details in the course of a sale
• We only market similar products or services
• You were given the opportunity to opt out at the time your details were collected
• You are given the opportunity to opt out in every subsequent email

4.2 Consent for New Subscribers

If you sign up to our newsletter without having previously purchased from us, we will only send you marketing emails with your explicit consent. You can withdraw your consent at any time.

4.3 How to Opt Out

You can unsubscribe from marketing emails at any time by:

• Clicking the “unsubscribe” link in any marketing email
• Emailing us at support@rthabitat.com

Please note that even if you opt out of marketing, we may still send you transactional emails related to your orders.

We may share your personal data with the following categories of third parties:

• Payment processors: Stripe, PayPal, Klarna, Clearpay — for processing payments
• Delivery partners: Royal Mail, DPD — for delivering your orders
• Email service providers: Klaviyo or similar — for sending transactional and marketing emails
• Analytics providers: Google Analytics — for understanding website usage
• IT and hosting providers: Shopify — for hosting our website
• Professional advisers: legal and accounting services, where necessary
• Law enforcement or regulators: where required by law

All third-party service providers are required to respect the security of your personal data and to treat it in accordance with UK data protection law.

EVOLVE LEAP is based in Shenzhen, China, and some of our service providers may also process personal data outside the UK. Where personal data is transferred outside the UK, we will use a transfer mechanism and safeguards required by applicable data protection law. You can contact us to request more information about the safeguards relevant to a particular transfer.

Depending on the transfer, appropriate safeguards may include:

• Transfers to countries covered by UK adequacy regulations
• The ICO’s International Data Transfer Agreement (IDTA)
• The International Data Transfer Addendum to the EU Standard Contractual Clauses

You can request more information about the safeguards we use by contacting us.

7.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.

7.2 Types of Cookies We Use

• Strictly necessary cookies: Essential for the website to function, such as remembering items in your shopping basket. These do not require consent.
• Analytics cookies: Help us understand how visitors use our website (e.g. Google Analytics). These require your consent.
• Marketing cookies: Used to deliver relevant advertisements and track campaign performance. These require your consent.
• Preference cookies: Remember your settings and preferences. These require your consent.

7.3 Your Cookie Choices

When you first visit our website, you will be shown a cookie banner where you can accept or reject non-essential cookies. You can change your preferences at any time by clicking the “Cookie Settings” link in our website footer.

You can also manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

7.4 Opting Out of Targeted Advertising

To opt out of targeted advertising based on cookies or similar technologies used on our website, open the “Cookie Settings” link in the website footer, turn off marketing or advertising cookies, and save your choices. You can return to Cookie Settings at any time to change your preferences. Where an advertising platform provides its own ad preference controls, you can also use those controls to manage ads shown by that platform.

You can also object to the use of your personal data for direct marketing, including related profiling, by emailing support@rthabitat.com. We will stop using your personal data for direct marketing when you object. This does not prevent us from sending essential service messages about an order or your account.

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements. Typical retention periods:

• Order and transaction data: 6 years from the date of purchase (to comply with UK tax and accounting obligations)
• Account data: Until you request deletion, or after 3 years of inactivity
• Marketing data: Until you unsubscribe or withdraw consent
• Customer service records: 2 years from the date of resolution
• Website analytics data: 26 months (in line with Google Analytics default retention)

How to Update Your Personal Information

If you have an account, sign in and open your account profile or account details to update your name and contact information. Use the address book or saved addresses area to update your billing or delivery addresses, then save your changes.

If you do not have an account, cannot make the change online, or need to correct information linked to an order, email support@rthabitat.com with the subject line Update My Personal Information. Tell us which information needs to be corrected. We may ask you to verify your identity before making a change. Please do not include full payment card details in your request.

Under UK GDPR, you also have the following rights:

• Right of access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data, subject to legal retention requirements
• Right to restrict processing: Request that we limit how we use your data
• Right to data portability: Request transfer of your data to another organisation
• Right to object: Object to processing based on legitimate interests, or to direct marketing
• Rights related to automated decision-making: We do not use automated decision-making or profiling that produces legal or similarly significant effects

To exercise any of these rights, please email us at support@rthabitat.com. We will respond within one month of receiving your request. We may ask you to verify your identity before processing your request.

If you have any concerns about how we handle your personal data, please contact us first at support@rthabitat.com. We will acknowledge your complaint and aim to respond within 30 days.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

• Website: ico.org.uk/make-a-complaint
• Helpline: 0303 123 1113

We are committed to resolving complaints efficiently and will keep you informed throughout the process.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (SSL/TLS)
• Secure storage of payment information through PCI-DSS compliant processors
• Access controls and regular security reviews
• Staff training on data protection and security

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours and inform you without undue delay where required.

Our website is not intended for children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.

We may update this Privacy Notice from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last updated” date. We encourage you to review this page periodically.